TotalEnergies-Badminton World Federation (BWF) Partnership in Action: Unrivalled Stamina. Unbeatable Performance.

TotalEnergies has been the Title Sponsor and the Official Energies Partner of the Badminton World Federation (BWF) Major events since 2015. This includes the Badminton World Federation (BWF) World Championships, Badminton World Federation (BWF) Thomas and Uber Cup Finals, and Badminton World Federation (BWF) Sudirman Cup Finals.

The constant support and enthusiasm of TotalEnergies has assisted Badminton World Federation (BWF) in making badminton popular across the globe. BWF is deeply encouraged by the commitment of TotalEnergies to helping them realize their vision as the International Federation for badminton.

TotalEnergies Activations

TotalEnergies is successfully expanding its branding activities owing to the common characteristics between its key products such as QUARTZ lubricants and badminton- powerful performance, technologically advanced precision and endurance.

In one of our activations, we transformed our iconic Robot Quartz into an energetic manga-inspired badminton player to showcase an epic performance powered by endurance.

“It is significant that one of the major players in the global energy industry will now be partnering with badminton – the fastest racket sport which also requires incredible stamina,” Poul-Erik Høyer, Badminton World Federation (BWF) president.

TotalEnergies Badminton World Federation (BWF) Sponsorship

TotalEnergies has been the Title Sponsor and the Official Energies Partner of the Badminton World Federation (BWF) Major events since 2015. This includes the BWF World Championships, Badminton World Federation (BWF) Thomas and Uber Cup Finals, and Badminton World Federation (BWF) Sudirman Cup Finals.

Since 2015, badminton has enjoyed unprecedented growth with 339 million active participants, and 735 million supporters worldwide, with more young people picking up a badminton racket than ever.

Follow TotalEnergies Badminton Facebook for more badminton action!

" The partnership with Badminton World Federation (BWF) is an opportunity for us to present TotalEnergies’ broad energy profile to a wider audience. Performance, Precision, and Endurance are key attributes of badminton and they also reflect well TotalEnergies’ brand promises for our energy, lubricants, and mobility solutions. We hope to encourage more to experience these attributes by participating in this exciting sport! "

Ting Wee LIANG, President, TotalEnergies Asia Pacific & Middle East, Marketing & Services

Total Quartz Lubricants

With a key focus to promote the QUARTZ lubricants range in lieu of the badminton sponsorship, TotalEnergies’ iconic ROBOTQUARTZ transforms into a modern and energetic badminton player to showcase a breakthrough performance on the court.

Learn more about QUARTZ

TotalEnergies is Official Title Sponsor of Badminton World Federation (BWF) Major Championships until 2025

Singapore / Paris, 24 September 2021

TotalEnergies and the Badminton World Federation (BWF) announced  the renewal of their partnership today for another five years until 2025.

TotalEnergies will continue to be the Title Sponsorship Partner of BWF Major Championships including the BWF World Championships, Badminton World Federation (BWF) Thomas and Uber Cup Finals, and Badminton World Federation (BWF) Sudirman Cup Finals. Under the agreement, TotalEnergies will also be the Official Energies Partner and Official Lubricants Partner.

From 2021-2025, the TotalEnergies Badminton World Federation (BWF) Major Championships will be hosted in China, Denmark, Finland, France, Japan, Spain and Thailand.

“TotalEnergies is delighted to extend our long-standing partnership with BWF. Since 2015, this partnership has supported the growth of the badminton sport even amidst the recent Covid-19 challenges,” said Ting Wee LIANG, President, TotalEnergies Asia Pacific & Middle East, Marketing & Services. “The partnership with BWF is an opportunity for us to present TotalEnergies’ broad energy profile to a wider audience. Performance, Precision and Endurance are key attributes of badminton and they also reflect well TotalEnergies’ brand promises for our products and services, including lubricants and mobility solutions. We hope to encourage more to experience these attributes by participating in this exciting sport!”

Badminton World Federation (BWF) Secretary General Thomas LUND said: “Establishing and maintaining long-term partnerships is essential to the BWF being able to preserve and harness the future relevance of badminton. Without this special relationship that we have with TotalEnergies, especially in Asia, we are unable to host such elite Major Championships and build badminton as the leading global sport that it is. Covid-19 has certainly impacted the sport and our ability to deliver some of our programs but having TotalEnergies on board through this difficult period and into the future has us well positioned to continuing making badminton accessible to as many people as possible. We thank TotalEnergies for this partnership and we look forward to achieving many great things together in the coming years.”

Badminton World Federation (BWF)’s core goal is to deliver sustainable, world-class badminton programs as it strives to give every child a chance to play for life, whilst allowing all to embrace a positive sporting spirit and a healthy lifestyle.

Since 2015, badminton has enjoyed unprecedented growth with 339 million active participants, and 735 million supporters worldwide, with more young people picking up a badminton racket than ever.

This agreement was brokered by Badminton World Federation (BWF)’s long-term commercial partner, Infront Sports & Media.

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About TotalEnergies
TotalEnergies is a broad energy company that produces and markets energies on a global scale: oil and biofuels, natural gas and green gases, renewables and electricity. Our 105,000 employees are committed to energy that is ever more affordable, clean, reliable and accessible to as many people as possible. Active in more than 130 countries, TotalEnergies puts sustainable development in all its dimensions at the heart of its projects and operations to contribute to the well-being of people.

@TotalEnergies      TotalEnergies      TotalEnergies     TotalEnergies

About Badminton World Federation (BWF)
The Badminton World Federation (BWF) is the international governing body of the sport of badminton, recognised by the International Olympic Committee (IOC) and the International Paralympic Committee (IPC). It was originally the International Badminton Federation (IBF) which was founded on 5 July 1934, before being rechristened the Badminton World Federation in 2006.

The purpose and objectives of Badminton World Federation (BWF) include regulating, promoting, developing and popularising the sport of badminton throughout the world and organising, conducting and presenting international events at the highest level.

The Badminton World Federation (BWF)’s vision is to make badminton a leading global sport accessible to all – giving every child a chance to play for life. Its mission is to lead and inspire all stakeholders; to deliver entertainment through exciting events to drive fan experience; and to create innovative, impactful and sustainable development initiatives.

Badminton World Federation (BWF) has its headquarters in Kuala Lumpur, Malaysia, with 196 Member Associations worldwide.

Poul-Erik Høyer is the BWF President and Thomas Lund is the Badminton World Federation (BWF) Secretary General.

Websites: www.bwfbadminton.com and www.bwfcorporate.com
Facebook: https://www.facebook.com/bwfbadminton

About Infront
Connecting fans and consumers to the greatest sports events, Infront, a Wanda Sports Group company, offers everything an event or commercial partner needs to be successful. With a team of around 1,000 experts working from 44 offices across 17 countries around the world, Infront is equipped to tackle any challenge – be it innovative digital solutions, world-class event operations, international media rights distribution, sponsorship sales and activations or cutting-edge media production. Headquartered in Switzerland, Infront is passionate and #AllAboutSports. @infrontsports www.infront.sport