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Join the VIA Creative Challenge


"Pedestrian safety"


We are all pedestrians, and our safety on roads should be our priority. In India, more than 25,858* pedestrians die on the road every year, which is almost 17% of the total road crash fatalities. Most of the pedestrian collisions occur while pedestrians are crossing the road, and some of these collisions occur to students on the way to their school and colleges, which is absolutely avoidable.

*According to ‘Road Accidents in India: 2019’ report published by MoRTH, India


Who is it for ?

The VIA Creative challenge is an international poster making competition on pedestrian safety

  • Open to school and college students between the ages 10 - 18 years
  • From the cities of Gurugram, Noida, Ghaziabad, Mumbai, Pune, Nashik, Bengaluru and Chennai

Please note: This is not an individual participation contest. Enrolling your school/college for participation is mandatory.

What VIA CREATIVE CHALLENGE will look like

It is a 3 hour engagement where you will


Learn about road safety, mobility and risky behaviours 


Create a road safety message about pedestrian risk in groups of 4 - 5 students 



Create a poster with your group to express the message 



The Participation

Your posters will be evaluated by a jury, who will decide on the winning group from your school.


As a school winner you will be eligible to participate in your respective city event, where a jury will decide on city winners.


City winners from all 8 cities will then move on to the national event, where a jury will decide on the national winners.


As national winners, you will qualify for the international competition where the final winning team will be chosen among all national winners across all participating countries.

The Awards

All participating students will receive a participation certificate and a goodie bag.

The teacher-in-charge from each school will receive a participation certificate along with a chance to win the title of ‘Best performing and most active teacher’.

All participating schools and colleges will receive a framed participation certificate.

Posters will be evaluated in 3 categories
Category I - Classes 5 - 7
Category II - Classes 8 - 10
Category III - Classes 11 - 12
3 winners from each category will be rewarded with attractive prizes and will stand a chance to win a trip to Paris.

Attractive prizes to be won at every stage of the challenge.

The Grand Final Prize

As the international winners, you will win a trip to Paris with your group of 4 - 5 students

Registrations close on 30th June 2022

For queries and further details, please reach out to [email protected] 

If you wish to join the VIA Creative challenge, kindly fill the below form

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