The VIA Creative Challenge is a road safety education initiative for school students aged 10-18 years. It addresses the need to educate the most vulnerable users of road systems i.e. children and young adults. The program combines education with creativity to appeal to children. It aims to bring awareness on pedestrian road safety through a poster-making competition. School students create posters exhibiting their understanding of road safety behaviour.
Why students?
It is believed that education programs aimed at children and young people are central to having a lasting impact on attitude and behaviour. Participation is a central component of the VIA programme as students are able to express and share their views on pedestrian safety.
Why a poster?
It is an outlet for creatively communicating students’ understanding of the topic.
IMPLEMENTATION IN INDIA
In India, VIA Creative program was implemented in partnership with United Way Mumbai (UWM). UWM's mission is to improve lives by mobilizing the caring power of communities to advance the common good. Their expertise in education and road safety is central to deploying the VIA Creative program across schools in nine cities in India.
